Blis targets Beijing with new Tmall store

Wed, 27 Jan 2021

Blis Technologies yesterday rolled out its oral probiotics store on Alibaba's Tmall global marketplace, aimed at promoting its throat lozenge product range into the Chinese market.The Dunedin-based firm enlisted the help of e-commerce agency RooLife as part of a strategic shift out of its reseller, or Daigou sales, channel into China after cross-border sales faltered as a result of covid restrictions.Chief executive Brian Watson said Tmall will provide a foothold into the fast-growing Chinese probiotics market and is the foundation of the f...

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