Generative AI: the upside for product R&D and software engineering

Generative AI: the upside for product R&D and software engineering
(Image: Getty)
Peter Griffin
Consulting firm McKinsey suggests widespread use of generative artificial intelligence (AI) could add as much US$4.4 trillion (NZ$7.1t) to the global economy annually as it powers new products and boosts productivity.The McKinsey Global Institute’s in-depth report, The economic potential of generative AI: The next productivity frontier, paints one of the most upbeat pictures so far, even more so than the Goldman Sachs report that appeared in March and suggested a quarter of all work in the US and Europe could be automated thanks to genera...

More Opinion

Why luxury needs a wake-up call
Opinion Fashion

Eden Bradfield: Why luxury needs a wake-up call

The focus should be on selling consumers a lifestyle, not just status symbols. 

Facebook is no place for risky financial investment offers
Opinion

Maria Slade: Facebook is no place for risky financial investment offers

Misleading ads continue to be thrust in the faces of Mum and Dad investors.

Maria Slade 30 Jun 2025
Money, Money, Money
Opinion

Simon Robertson: Money, Money, Money

Like it or not, everything digital is coming.

Simon Robertson 28 Jun 2025