Generative AI: the upside for product R&D and software engineering

Generative AI: the upside for product R&D and software engineering
(Image: Getty)
Peter Griffin
Consulting firm McKinsey suggests widespread use of generative artificial intelligence (AI) could add as much US$4.4 trillion (NZ$7.1t) to the global economy annually as it powers new products and boosts productivity.The McKinsey Global Institute’s in-depth report, The economic potential of generative AI: The next productivity frontier, paints one of the most upbeat pictures so far, even more so than the Goldman Sachs report that appeared in March and suggested a quarter of all work in the US and Europe could be automated thanks to genera...

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