The number crunching behind Briscoe's apparently effortless success

Briscoe managing director Rod Duke said: "It's a funny old market." (Image: supplied)

Mon, 21 Mar 2022

Briscoe Group managing director Rod Duke has a habit of making retailing look easy, but you don't have to look any further than the patchy results from The Warehouse over the past decade to realise others find it far from easy.The Warehouse carries a much wider range of goods than Briscoe's, but the businesses have considerable overlap in homewares. Apart from an accounting standard change in 2020, you have to go back to the year ended Jan 25, 2009, to find the last time Briscoe reported a profit decline.And that was at a time when...

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