Politics trumped spending at this year's Fieldays

Politics trumped spending at this year's Fieldays
The crowds returned to Fieldays 2023 and politicians were quick to follow. (Image: NZME)
Rebecca Howard
Riley Kennedy
If you went to Fieldays not knowing it was an election year, you would have left certain it was.   While some New Zealanders may discount the importance of the rural vote, politicians from the sides of various fences clearly thought attending the 55th annual event was well worth the effort.   “I’d say all of Wellington is here. It must be an election year,” one Synlait supplier quipped, and a tractor dealer was quick to point out “I don’t think they’ll be buying any machinery” as one...

More Primary Sector

Why Bremworth had to ditch its wool-only strategy
Primary Sector

Why Bremworth had to ditch its wool-only strategy

Carpet maker had private talks about the Godfrey Hirst deal after its AGM.

Riley Kennedy 13 Nov 2025
Fonterra's CTO on why most tech transformations fail
Primary Sector

Fonterra's CTO on why most tech transformations fail

Scott Pyles says part of it comes down to selling the idea of change to the board.

Nearly 56% of votes cast so far support Comvita deal
Primary Sector

Nearly 56% of votes cast so far support Comvita deal

Its biggest shareholder has backed the Florenz deal.

Riley Kennedy 11 Nov 2025