Why Chinese New Year is crucial for NZ meat and dairy markets

A Chinese New Year celebration being held in Beijing, China. (Image: Getty)

Fri, 31 Jan 2025

Some of the country’s largest exporters hope the Chinese New Year helps foster strong demand for New Zealand’s products.The annual festive season kicked off this week and will run through until mid-February. It is one of the most important events in the Chinese calendar, and workers get seven days off to celebrate.It is a time of large consumption in this hugely important market for NZ's primary-sector exporters, with people having reunion dinners with family and friends.The period will be seen in the Year of the Snake, sym...

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