Zespri tries to whet American appetite for kiwifruit

Fri, 18 Oct 2019

Zespri says research has become a bigger part of its marketing mix as it reverts to basics to increase sales in the US. The US is a comparatively recent market for Zespri which has previously looked to China and Japan for growth. The kiwifruit marketer opened a pan-American office in 2017. Last year, US sales reached almost $100 million, an annual increase of 50 percent, and Zespri chief grower David Courtney says this season will see even more fruit sold. Volume to the US will account for about 7 million of the 140 million trays...

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