Edmund Hillary high-end retail starts its ascent

Edmund Hillary high-end retail starts its ascent
Brent Melville
Specialist outdoor clothing retail store Edmund Hillary, bearing the signature of the legendary Kiwi adventurer, has opened its flagship store at Auckland’s new Commercial Bay as part of its ascent into global markets.It's the second store for the high-end brand but will be its basecamp, after its first 'pop up' store opened at Queenstown Airport last year on the back of its 2018 brand debut at NZ Fashion Week. Sir Edmund's grandchildren featured in the launch.Its also a strong vote of confide...

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