NZ’s new Supie-market doesn’t have any stores

Supie founder Sarah Balle. (Image: Supie)

Wed, 20 Oct 2021

An online supermarket that had a 1,700% jump in weekly sales during lockdown says it can challenge New Zealand’s supermarket duopoly without brick-and-mortar stores.Supie, which launched in June and currently services Auckland, is an online-only supermarket trying to educate its new customers by selling local NZ produce alongside familiar international brands.Having grown up on a vegetable farm in Pukekohe, founder Sarah Balle said she couldn’t believe how much food grown in NZ doesn’t make it to the supermarket. “W...

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