Plexure positions for post-covid growth

Tue, 19 May 2020

Plexure Group sees opportunity in the post-covid environment with social distancing expected to drive demand for its mobile marketing and sales platform. Chair Phil Norman said mobile-focused customer engagement and data analytics will be highly sought after as markets adapt to changed consumer demand. "Covid-19 has amplified the requirement for customers to shop at distance, which has accelerated the adoption of products like Mobile Order and Pay," chief executive Craig Herbison said. Plexure, part-owned by McDonalds, markets prod...

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