Apple faces longest sales drop in decades as iPhone slumps

Demand for the iPhone 14 model is tapering off as the company prepares to unveil the next version. (Image: Bloomberg)

Mon, 07 Aug 2023

By Mark GurmanApple posted its third straight quarter of declining sales and predicted a similar performance in the current period, hurt by an industry-wide slump that has sapped demand for phones, computers and tablets.After the company reported a revenue decline of 1.4% in the fiscal third quarter, chief financial officer Luca Maestri said on a conference call that Apple’s performance would be similar this period. An additional drop would mark the longest streak of declines in two decades – a startling slowdown for the world&...

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