Apple faces longest sales drop in decades as iPhone slumps

Apple faces longest sales drop in decades as iPhone slumps
Demand for the iPhone 14 model is tapering off as the company prepares to unveil the next version. (Image: Bloomberg)
Bloomberg
By Mark GurmanApple posted its third straight quarter of declining sales and predicted a similar performance in the current period, hurt by an industry-wide slump that has sapped demand for phones, computers and tablets.After the company reported a revenue decline of 1.4% in the fiscal third quarter, chief financial officer Luca Maestri said on a conference call that Apple’s performance would be similar this period. An additional drop would mark the longest streak of declines in two decades – a startling slowdown for the world&...

More Technology

Hospitality tech firm Bustle brewing up success
Retail

Hospitality tech firm Bustle brewing up success

App for cafes is steaming ahead with a plan to grow to 5000 customers in three markets.

AI policy under Trump: what it means for NZ
Technology Business of Tech

AI policy under Trump: what it means for NZ

In this week’s episode, Peter talks to Sarah Box, an MBIE digital policy specialist.

X and xAI megdeal breaks Wall Street’s rulebook
Technology

X and xAI megdeal breaks Wall Street’s rulebook

The merger is still raising dealmakers' eyebrows.

Off-the-shelf AI leading the way
Opinion

Peter Griffin: Off-the-shelf AI leading the way

Long-promised productivity gains from AI will soon be reflected in NZ's economy.

Peter Griffin 02 Apr 2025