Searching for information online has remained relatively unchanged since Google dominated the industry more than two decades ago, but now, new forms of artificial intelligence are poised to change everything.
Search expert Ryan McMillan from SEO advisory Atlas Digital joins us to share his insights on what those changes mean for online advertising and how businesses can prepare for them.
Plus, Auckland University of Technology associate professor of journalism Helen Sissons explains how social media created a world where kooky stories can morph into dangerous political opinions.
The Business of Tech is sponsored by 2degrees for Business.
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Reading list
From the episode
- Top Marketing Channels for Early-Stage Startups - Atlas Digital
- The AI Search War Has Begun: And tech companies might not be the winners - The Atlantic
- Perplexity’s popularity surges as AI search start-up takes on Google - Financial Times
- Google Admits Its AI Overviews Search Feature Screwed Up - Wired
- 6 ways the Google antitrust ruling could change the internet - Washington Post via NZ Herald
- Reactions On Social Media To Trump Verdict Filled With Misinformation - Forbes
- Cool heads needed as political fringe dwellers spread disinformation after Trump shooting - The Guardian
Elsewhere online
- Te Pūkenga Competenz cyber attack data breach affects more than 6,000 students - BusinessDesk
- Minister Bayly expects screen scraping to make ‘orderly exit’ from open banking - BusinessDesk
- Halter at 8: The untold story behind one of NZ’s most successful start-ups - NZ Herald
- NZ has outdated rules on gene technology - scientist - RNZ
