Software and the art of the business pivot

Software and the art of the business pivot
Jarek Beksa. (Image: AUT Uni)
Ben Moore
In Poland in the 2000s, Jarek Beksa’s vision-impaired friend was explaining the hassle of having to rely on his sister’s goodwill when he wanted to play the latest computer games, relying on her to describe the scenes and input the commands as per his instructions.An avid gamer himself, this was a challenge that inspired Beksa and started him on a very real adventure that saw him move across the world to Aotearoa New Zealand and found Sonnar, a B2B software development company that has sold its products to organisations across the g...

More Technology

Salesforce is Gentrack’s new customer scout
Markets

Salesforce is Gentrack’s new customer scout

The dual-listed tech firm says full-year revenue will be at least $230m.

Why IkeGPS is amped to win in the US
Markets

Why IkeGPS is amped to win in the US

Multibillion-dollar infrastructure spend is significant tailwind for Colorado-based firm.

Why Xero is loyal to the ASX
Markets

Why Xero is loyal to the ASX

Cloud accounting firm 'happy to show up differently', CEO says.

NZ affected as Microsoft cuts up to 6,000 jobs
Economy

NZ affected as Microsoft cuts up to 6,000 jobs

Microsoft's NZ employees are caught up in a global restructure some have linked to AI.

Dileepa Fonseka 15 May 2025