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Software and the art of the business pivot

Ben Moore
Thu, 05 May 2022

Software and the art of the business pivot
Jarek Beksa. (Image: AUT Uni)
Ben Moore
Thu, 05 May 2022
In Poland in the 2000s, Jarek Beksa’s vision-impaired friend was explaining the hassle of having to rely on his sister’s goodwill when he wanted to play the latest computer games, relying on her to describe the scenes and input the commands as per his instructions.An avid gamer himself, this was a challenge that inspired Beksa and started him on a very real adventure that saw him move across the world to Aotearoa New Zealand and found Sonnar, a B2B software development company that has sold its products to organisations across the g...

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