Tech startup Avertana's first commercial deal is with Chinese steelmaker

Tranvic Group chair Wang Jin and Avertana CEO Michael Oliver sign the commercialisation agreement as NZ trade and export growth minister Damien O'Connor, prime minister Chris Hipkins and others look on. (Image: Avertana)

Greg Hurrell

Tue, 11 Jul 2023

New Zealand startup Avertana has signed a deal with a Chinese steelmaker that puts it on the road to commercialising its titanium recycling technology.The deal comes after nine years of research and development into extracting titanium dioxide from slag heaps created by steel manufacturing.Auckland-based Avertana signed a deal on June 28 in China with the Tranvic Group to refine slag by-products into high-value titanium dioxide pigment. The pigment is used in paints and a range of chemical and mineral products used for water treatment, fertilis...

Subscribe to BusinessDesk

Stay informed on business, government and financial developments across New Zealand.

Stay informed on business, government and financial developments across New Zealand.
Deeply researched, twice-edited and fact-checked news
Annual subscribers also receive a complimentary subscription to The Wall Street Journal
Personalised email news alerts, plus gift up to 5 stories a month to non-subscribers

You can cancel anytime with two clicks, an email or a phone call.
Find out more.

We are serious about journalism.

Name {{ registerForm.errors.get('name') }}

Email address {{ registerForm.errors.get('email') }}

Phone Number {{ registerForm.errors.get('phone') }}

Job Title {{ registerForm.errors.get('title') }}

Password Minimum password length of 8 characters.
Require at least one upper and lowercase, numeric, and special character. {{ registerForm.errors.get('password') }}

Repeat password {{ registerForm.errors.get('password_confirmation') }}

We had trouble validating your card. It's possible your card provider is preventing us from charging the card. Please contact your card provider or customer support.

Credit Card

Cardholder's name

{{ __(plans[index].name) | capitalize }} {{ plans[index].attributes.old_price | currency }} {{ plans[index].price | currency }}

All subscriptions auto renew but are easy to cancel.

I Accept The Terms Of Service

{{ registerForm.errors.get('terms') }}

Tax: {{ taxAmount(selectedPlan) | currency }}

Total Price Including Tax: {{ priceWithTax(selectedPlan) | currency }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerSeat ? '/ '+ spark.seatName : '' }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerTeam ? '/ '+ __('teams.team') : '' }} / {{ __(selectedPlan.interval) | capitalize }}