Sport

Coverage of the intersection of sport and business from Trevor McKewen, one of New Zealand's most experienced and respected journalists.
Women's cricket knocks viewing figures out of the park
Sport

Women's cricket knocks viewing figures out of the park

Record-breaking fan engagement shows women's sport is growing in popularity, as sporting bodies embrace new digital platforms.

Trevor McKewen 01 Jul 2022
Business of Sport: Oz netball’s sorry saga
Sport

Business of Sport: Oz netball’s sorry saga

Australian rugby could learn some lessons from netball about the pitfalls of going it alone.  

Trevor McKewen 24 Jun 2022
NZ Rugby refocuses on its shepherd role
Sport

NZ Rugby refocuses on its shepherd role

NZ Rugby shared its four-year outlook this week, but some topics were still off-limits.

Trevor McKewen 22 Jun 2022
Business of Sport: has NZ Rugby reaped what it sowed?
Sport

Business of Sport: has NZ Rugby reaped what it sowed?

Rugby Australia starts playing hardball, the Kiwis bring a ray of sunshine for league fans, and the IPL proves cricket is global.

Trevor McKewen 17 Jun 2022