Winning is nice, but what drives the commercial success of the $3 billion All Blacks franchise is hope.
No one's the wiser on where NZ Rubgy sits on the vexed question of the super competition's future.
NZ administrator Dave Beeche is confident New Zealanders and Australians will embrace the Women's World Cup.
While NRL franchise owners grapple with funding junior grades, South Africa's Super rugby teams are enjoying their northern migration.