Tower Insurance is outgrowing its rivals as it says goodbye to risky homes

Tower Insurance CEO Paul Johnston says the insurer is starting to see the benefits of a decade of hard work. (Image: NZME)

Rebecca Stevenson

Tue, 14 Oct 2025

Its shares are outperforming its rivals, it's snaffling market share with sharp pricing, has recently lifted its profit guidance, and yet is saying goodbye to some customers.Macquarie analysts believe NZX-listed insurer Tower's shift to risk-based pricing is a key competitive advantage as it increases its share of the home insurance market.They say Tower is one of the few insurers in Australia and NZ that is growing organically.Tower announced in August that it would extend its risk-based pricing model, hiking prices for those with home...

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