Creative agencies ready to embrace AI

Creative agencies ready to embrace AI
AI is helping firms develop their creative thinking. (Image: Getty)
Daniel Dunkley
The sudden explosion of artificial intelligence is changing every part of the global economy, as businesses race to implement the new technology, automate tasks and become more efficient. From finance and education to travel and journalism, different sectors are looking to squeeze the most out of the red-hot technology to gain a competitive edge.Even the creative industries are set to experience artificial intelligence (AI) disruption. Hollywood writers, currently on strike, have expressed fears their work could be fed into AI to prod...

More Media

2degrees wins big education contract previously held by Spark
News in Brief

2degrees wins big education contract previously held by Spark

2degrees has won a big education contract previously held by Spark.Network For Learning (N4L), the Crown company that provides tech services for students and teachers, recently under fire over inappropriate content, has just signed contracts running through to 2031 with 2degrees...

Staff reporters 07 Oct 2024
TVNZ highlights AI governance, transitions to streaming business
Technology

TVNZ highlights AI governance, transitions to streaming business

Generative AI offers enormous potential to save time, says TVNZ.

Denise McNabb 19 Sep 2024
Wētā FX makes $82m loss
Media

Wētā FX makes $82m loss

Peter Jackson and Fran Walsh own 60% of Wētā FX.

Gregor Thompson 11 Sep 2024
Why breaking up Google would be a mistake
Technology Opinion

Why breaking up Google would be a mistake

Every company should know when to let go of the banana.