NZ Rural Land IPO – should you invest?

NZ Rural Land IPO – should you invest?
Brian Gaynor
The full page newspaper ads for the New Zealand Rural Land Company Limited (NZRLC) initial public offering are an ominous signal as most IPOs are oversubscribed these days without having to advertise.Why does NZRLC need expensive, full page newspaper ads? Will the company continue to have these ads to encourage potential buyers once its shares list on the NZX?What is NZRLC?NZRLC is a shell company with no assets and no track record that is hoping to raise between $75 million and $150 million to purchase rural land.Its initial focus will be on d...

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