Greg Smith’s next chapter: Optimism – and unfinished business at Bremworth

Greg Smith led Bremworth for four years. (Image: Supplied)

Thu, 08 May 2025

Greg Smith is an eternal optimist. It is fair to say the exit of now-former chief executive of carpet maker Bremworth was a consequence of the listed company’s boardroom coup, which saw its chair and most of its board replaced.Less than a month after Rob Hewett became his boss, Smith was out and replaced in the interim by Craig Woolford for up to 12 months.Having joined from Icebreaker, Smith led the business for four years, pushing its wool-only strategy, dealing with covid-19 and then Cyclone Gabrielle, which took out its Napier pl...

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