Zespri’s growth bears fruit in China

Jason Te Brake has been chief executive of Zespri since July last year. (Image: Zespri)

Thu, 30 Jan 2025

Chinese consumers are still willing to pay a premium despite the country's economic slowdown, Zespri's chief executive says.Jason Te Brake is just over six months into the top job at the Bay of Plenty-headquartered, grower-owned Kiwifruit exporter, having taken over from Dan Mathieson at the start of July.Te Brake joined Zespri five years ago and held a number of roles, including chief supply officer and head of NZ supply. He earlier held commercial, sales and marketing and finance roles at KPMG, Affco, Anzco Foods and Miraka.He took ov...

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