Accent Group takes on Rebel Sport with Sports Direct NZ launch

Sports Direct has 715 stores across the UK, Europe and Malaysia. (Image: Creative Commons)

Wed, 16 Apr 2025

British sports retailer Frasers Group has injected cash into retailer Accent Group to help with the expansion of Sports Direct stores in Australasia.On Tuesday, the firm told the London Stock Exchange (LSE) it had entered into “a long-term strategic retail agreement".Frasers Group has committed to increasing its shareholding in Australian Securities Exchange-listed (ASX) Accent Group to 19.57%. The subscription proceeds, approximately £29 million (NZ$65.02m), will fund the initial roll-out of Sports Direct. “This lat...

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