Auckland FC thrashes merchandise sales targets

Auckland FC chief executive Nick Becker says merchandise sales have smashed expectations. (Image: Supplied)

Mon, 02 Dec 2024

Four weeks in, Auckland FC has already sold more merchandise than it was expecting to sell for the whole 29-week season. The Bill Foley-backed team became New Zealand’s second A-league football club when it kicked off against the Brisbane Roar on Oct 19. Talking to BusinessDesk before Saturday’s game against the Newcastle Jets, Auckland FC chief executive Nick Becker said merchandise sales had smashed expectations.“We've literally sold out of everything, caps, scarves, all of our youth stuff is g...

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