Honda agents call it a day in network shake-up

Honda's retail network will see the departure of some long-standing agents.

Tue, 06 Apr 2021

Honda New Zealand’s gearshift in how it deals with its independent retail network was too much for two struggling dealers, who’ve called time on their businesses. The carmaker surprised some of its 17 independent agents – who sell Honda cars on behalf of the manufacturer – when it unveiled a new three-tier system it thinks will give it better national coverage, effective from May. Honda already differs from other carmakers by using independent agents to sell its cars from their showrooms, using a ‘price p...

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