Viking at the gates: Ikea is coming for a store near you

Ikea says its Sylvia Park store will open later this year. (Image: Jason Dorday)

Thu, 27 Mar 2025

Last year in April, a long-time Briscoe Group shareholder attended the retailer’s annual general meeting for the first time so he could ask a question. When his time came, he grabbed the microphone and praised management and the board for what he said was “by far and away one of the best-run companies on the listed market”. Then, he cut to the chase. “What I haven't heard about today is the long-term future because, like it or not, the Vikings are on our back doorstep. As we speak, Ikea are building o...

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