Apollo launches Boring Oat Milk into Woolworths Australia orbit

Morgan Maw and Sally Gallagher have propelled Boring Oat Milk onto Australia's supermarket shelves. (Image: BusinessDesk)

Cécile Meier

Tue, 27 May 2025

New Zealand’s best-selling oat milk could become a household name across the Tasman. Boring Oat Milk, founded in 2021 by Morgan Maw, will launch its Original and Barista oat milk varieties this week in 953 Woolworths supermarkets and 80 Metro stores across Australia.The launch follows a steady growth in premium retailers, specialty grocers and cafes in Australia. The brand’s distinct marketing resonates with Australian consumers. (Image: Boring Oat Milk) Hawke’s Bay-based food and beverage manufacturer Apollo Fo...

Subscribe to BusinessDesk

Stay informed on business, government and financial developments across New Zealand.

Deeply researched, twice-edited and fact-checked news
Annual subscribers also receive a complimentary subscription to The Wall Street Journal
Personalised email news alerts, plus gift up to 5 stories a month to non-subscribers

You can cancel anytime with two clicks, an email or a phone call.
Find out more.

We are serious about journalism.

Already a Subscriber ? Sign in here.

Name {{ registerForm.errors.get('name') }}

Email address {{ registerForm.errors.get('email') }}

Phone Number {{ registerForm.errors.get('phone') }}

Job Title {{ registerForm.errors.get('title') }}

Password Minimum password length of 8 characters.
Require at least one upper and lowercase, numeric, and special character. {{ registerForm.errors.get('password') }}

Repeat password {{ registerForm.errors.get('password_confirmation') }}

We had trouble validating your card. It's possible your card provider is preventing us from charging the card. Please contact your card provider or customer support.

Credit Card

Cardholder's name

{{ __(plans[index].name) | capitalize }} {{ plans[index].attributes.old_price | currency }} {{ plans[index].price | currency }}

All subscriptions auto renew but are easy to cancel.

I Accept The Terms Of Service

{{ registerForm.errors.get('terms') }}

Tax: {{ taxAmount(selectedPlan) | currency }}

Total Price Including Tax: {{ priceWithTax(selectedPlan) | currency }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerSeat ? '/ '+ spark.seatName : '' }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerTeam ? '/ '+ __('teams.team') : '' }} / {{ __(selectedPlan.interval) | capitalize }}