Harbour Asset Management's new sustainable impact fund is the first of its kind in New Zealand, but will be mainstream within five years.
Businesses need to first make their products useful, reliable and attractive before their customers will think about sustainability, a market research company says.
Investors were told there would be four main areas where the money would go: clean energy, clean transport, the circular economy and energy efficiency.
The idea that investors have to choose between "responsible investment" and good returns has been decisively debunked, says new research.
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